THE CHALLENGE A driver recognition program only works if the materials feel worth receiving. Generic print design undermines the whole point — it signals that the recognition is an afterthought. Titus Transport needed branded collateral that treated their drivers with the seriousness the program intended, while staying aligned with the company's voice and visual standards. MY ROLE Designer and print production lead. I worked directly with leadership to align messaging and visual direction, then designed and prepared all materials through to final production. THE WORK Brochure designed and produced for the driver recognition program — layout, hierarchy, and messaging all developed to honor the program's intent. On-site branded print materials for the recognition event. Messaging strategy developed in close collaboration with leadership to ensure the tone matched Titus Transport's culture and the weight of the occasion. WHAT THIS PROJECT IS ABOUT Not every project is a brand system or a campaign. Some of the most important design work is a single well-made piece that lands in the right hands at the right moment. That's what this was. DISCIPLINES Print design · Editorial layout · Brochure design · Messaging strategy · Brand alignment · Print production
