CanisSphere® — Startup Brand Identity & Launch Campaign

THE CHALLENGE CanisSphere® is a pet supply company building toward a crowdfunding launch. The challenge with a pre-launch brand is that the product can't do the selling yet — the brand has to. Every touchpoint, from the website to an email in someone's inbox, had to communicate credibility and excitement before a single unit is shipped. MY ROLE Brand lead, ongoing. I built the entire visual identity from zero and have managed every creative touchpoint since — website, social templates, email campaigns, and all launch creative. This is an active relationship; as the product evolves, so does the brand. THE WORK Comprehensive brand guidelines and visual identity system — logo, color, typography, usage rules. Website designed and developed, live at canissphere.com. Social media content and reusable templates built for consistent ongoing use. Email campaign series developed to build the audience ahead of launch. Full creative suite for the crowdfunding campaign — every asset the launch needed, designed to convert. DISCIPLINES Brand identity · Visual systems · Logo design · Web design & development · Social content · Email design · Launch campaign · Brand guidelines